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“Marketing Management provides a thorough discussion of the contemporary marketing decision approach. Most notable in this text is the focus on quantitative decision support.
The authors provide both fundamental and complex analytical tools for students to use in understanding why decisions are made. Further, the choice of cases supports this focus, allowing for in-depth discussion and analysis. This is an excellent resource for marketing
instructors who emphasize the importance of quantitative support in sound marketing decision making.”

“Marketing Management provides a thorough discussion of the contemporary marketing decision approach. Most notable in this text is the focus on quantitative decision support.
The authors provide both fundamental and complex analytical tools for students to use in understanding why decisions are made. Further, the choice of cases supports this focus, allowing for in-depth discussion and analysis. This is an excellent resource for marketing instructors who emphasize the importance of quantitative support in sound marketing decision making.”

 

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